Last updated 29 October 2026
Who we are
Spitalfields Fruit & Veg Ltd ("we", "us") is the controller of the personal information described here. We are registered in England and Wales, company no. 12425318, with our registered office at Units 6-7 Thurrock Commercial Park, Juliette Way, Purfleet, Essex RM15 4YA. Our trading address is 21 Sherrin Road, Leyton, London E10 5SQ.
For anything about your information, email spitalfieldsfruitandveg@gmail.com or call 020 8988 5812.
What this website collects
This website has no database and no customer logins. It does not store anything you type into it.
- Enquiry and contact forms write your message and open it in WhatsApp or your own email app. Nothing reaches us until you press send there.
- Your order list is saved in your own browser on your own device, so it's there when you come back. It is not sent to us unless you choose to send it. You can delete it at any time with "Clear the list" or by clearing your browser's site data.
- Hosting. The website is hosted by Vercel Inc., which processes technical information such as your IP address and browser type in order to deliver the pages and keep the service secure.
We do not use analytics, advertising or tracking tools on this website. See our cookie notice.
Information you give us
When you enquire, open an account or buy from us, we hold:
- your name, business name, phone number and email address
- delivery addresses, delivery instructions and access details
- your orders, standing orders, deliveries, credits and invoices
- invoicing contacts, purchase order references and payment records
- messages and photos you send us by WhatsApp, email or phone
How we use it, and why we're allowed to
- To reply to your enquiry and set up your account: because you asked us to, before entering into a contract.
- To take, buy for, deliver and invoice your orders, and deal with any problems: to perform our contract with your business.
- To keep accounting and tax records: because the law requires it.
- To run and protect our business, for example keeping in touch with business contacts about their account: our legitimate interests. You can ask us to stop contacting you about anything other than your orders at any time.
Who we share it with
We do not sell your information. We share it only with those who help us run the business, and only as much as they need:
- WhatsApp (Meta) and Google (Gmail), which carry our messages and email
- our accountant, accounting software and bank, for invoicing and payments
- HMRC and other authorities, where the law requires it
Some of these providers may process information outside the UK. Where they do, they rely on the safeguards UK data protection law requires, such as adequacy regulations or approved contract terms.
How long we keep it
- Enquiries that don't become an account: up to 12 months.
- Customer records, orders and invoices: six years from the end of the financial year they relate to, as company and tax law requires.
Your rights
You can ask us for a copy of the information we hold about you, and ask us to correct it, delete it, restrict how we use it, object to how we use it, or send it to you or someone else in a usable format. Some rights depend on why we hold the information, for example we must keep invoices for six years. We will reply within one month.
If you're unhappy with how we have handled your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes
If we change how we use information, we will update this notice and the date at the top.